We set out to expand the EAT HAPPY portfolio with a new premium line that puts caviar, tartare, and pastrami on center stage. The ambition was clear: introducing a premium sushi experience that was more convenient and accessible than visiting a fancy restaurant, while maintaining the same high standards of quality. Created for urban food connoisseurs the range speaks to those who seek out distinctive ingredients and embrace culinary experimentation. We created a multisensory culinary experience where taste, craft and emotion unite in perfect harmony and believe that sushi should no longer be considered a meal, but rather celebrated as a symphony of flavours.