ZEIT Advise 2.0
Inspiring Storylines
Where we started
At the heart of ZEIT Advise is the power of story. Our unique Storyline, inspired by the iconic "Z" of ZEIT, symbolizes the depth and precision we bring to media consultancy. It's not just about ad placement — it's about building content-rich, cross-media concepts that align with the high standards of ZEIT. With the combined strengths of Studio ZX and ZEIT Media, the new brand offers tailored, substantive solutions that elevate brands and engage the audience in a sophisticated media environment.
One storyline connecting everything – REGULAR
It's time for more than just advertising. At ZEIT Advise individually crafted storylines based on quality journalism unfold their full potential across all ZEIT media. The storyline is the creative nucleus that combines everything: advertising and storytelling, creative campaigns and ZEIT target groups, as well as communication and journalistic expertise.
ZEIT Advise brings depth and precision to media consulting. This is reflected in both the storyline and the completely revamped visual appearance. The brand's repositioning as a holistic consulting and advertising agency is reflected in its new name: ZEIT Media has become ZEIT Advise. The new corporate identity is based on the warm yet sharp grotesque Diatype by Dinamo Typefaces, which combines the journalistic quality of ZEIT with human consulting. Meanwhile, the color palette emphasizes ZEIT Advise's seriousness and journalistic quality through clear contrasts while highlighting its drive for innovation with bright accent colors.
01—04
ZEIT Magazin Wochenmarkt
“The strengths of DIE ZElT are credible quality environments and a large number of loyal readers. With the new name ZEIT Advise, we are expressing the fact that with the growing ZEIT cosmos, we are now much more than just a marketer of advertising space.”
Lars Niemann, CSO ZEIT Verlagsgruppe
ZEIT Advice's digital offerings combine journalistic depth with modern consulting expertise. The website intuitively guides users and creates a digital space that informs, accompanies, and provides orientation, all while keeping the more than 40 brands and target groups in mind. Its modular structure enables versatile, interactive storytelling – from ZEIT Verbrechen to ZEIT Magazin.
01—02
Weltkunst 239/25
Holistic and flexible brand treatment
Our storyline spans all ZEIT Advise touchpoints as a visual metaphor, brand anchor, animation architecture, and connecting graphic element.
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