was founded in 2021 in Hamburg and focuses on the design of complex communication systems and is working mainly in the cultural field, ranking among today’s most awarded design studios worldwide. The studio lends its expertise to everything related to events, communication and visual identity. Its activities include corporate design, book and poster design, magazine design and web design.








For us, it's more than a name. It’s a mindset: Review. Rethink. Reinvent. (Reset, reevaluate) And a fitting symbol for a studio built around creative business transformation.
The original Tabula Rasa refers to a wax tablet that could be wiped clean and reused – the first rewritable medium in human history and a revolution in a time of stone and wood.
For us, it's more than a name. It’s a mindset: Review. Rethink. Reinvent. (Reset, reevaluate) And a fitting symbol for a studio built around creative business transformation.
Selected Clients
Services
Brand Sparring
Typography
Stakeholder Interviews
Strategy Workshops
Tone of Voice
Editorial
Content Creation
Purpose
Photography
Brand Architecture
Illustration
Brand Narrative
Target Groups
Packaging
4-C Analysis
Employer Branding
Brand Audit
Social Media
Film
Mission
Campaign
Milestones
Vision
Brand Values
POS & Exhibition Design
Naming & Claim
Motion Graphics
Status-Quo
Website & Digital Design
Neuro-based AI Analyis
Positioning
Brand Identity
Latest News

19 February 2025
La Dolce Vita in Hamburg! For one evening, we transformed our office into our very own Italian Trattoria. Cheers to crispy stone-oven pizzas (48-hour dough!), homemade sauce, premium toppings, authentic Italian beer, and a touch of limoncello.

19 February 2025
La Dolce Vita in Hamburg! For one evening, we transformed our office into our very own Italian Trattoria. Cheers to crispy stone-oven pizzas (48-hour dough!), homemade sauce, premium toppings, authentic Italian beer, and a touch of limoncello.

03 December 2024
At our Christmas party, we celebrated the end of the year together on the ice before warming up from the inside with mulled wine and raclette. Big thanks to all our partners, clients and colleagues for making this year so special and wonderful. Happy Holidays and best wishes for the New Year to everyone.

15 November 2024
We had the pleasure of being part of a panel discussion at HAWK Gestaltung Hildesheim on the topic „How design can save our world?“. Together with inspiring panelists and a curious audience, our co-founder Alan explored how design shapes our experiences and acts as a universal language for change.

21 October 2024
Our team member Lars was in Nuremberg for Social Design Days 2024, run by Bayern Design and themed around „better together“. Lars moderated the two-day Social Design Jam, explored how social cohesion can be strengthened through social design and supported the participants to strengthen and develop their own ideas.
And we? We’re people with laptops, turning ideas into identities and strategies into resonance. Come closer. This is us:
They say agency business is people business. We couldn’t agree more. Clients are people with brands and visions. Their customers are people with needs and expectations.
And we? We’re people with laptops, turning ideas into identities and strategies into resonance. Come closer. This is us:
Since day one, we’ve worked with strategists, concept developers, creatives, developers and product designers – and we love to keep it that way: Sharing is caring. Collaboration is culture.
Collaboration
Meaningful encounters shape who we are – as individuals and as a studio. We’ve come from different places and disciplines, and found common ground in the bunker. That’s why we’re always open for new input and collaborations.
Since day one, we’ve worked with strategists, concept developers, creatives, developers and product designers – and we love to keep it that way: Sharing is caring. Collaboration is culture.
Don’t grow up. It’s a trap.
Creation is playful by nature. While we take our work seriously, we don’t always take ourselves that way. Beyond client work, we build, test, print, play and explore. Curiosity feeds culture. And culture keeps us sharp.






Everyday studio moments






