Grown together over more than a decade, the core team behind Tabula Rasa founded the studio in Hamburg in 2021 — for brands in motion. Today, we call Hamburg’s Speicherstadt home — right in the historic heart of the harbour, where things have been arriving, leaving and changing for centuries. We work across industries and company sizes, with a particular depth and passion for food and FMCG.
Because change rarely means starting over. Strong brands know what to keep, what to question and what to reinvent. That makes Tabula Rasa a fitting mindset for a brand studio: knowing what to keep, what to change and when to start from scratch.
Tabula Rasa originally refers to a wax tablet that could be wiped clean and used again — an early rewritable medium in a world of stone and wood. For us, it’s more than a name. It stands for the freedom to review what exists, rethink what no longer works and create space for something better.
Because change rarely means starting over. Strong brands know what to keep, what to question and what to reinvent. That makes Tabula Rasa a fitting mindset for a brand studio: knowing what to keep, what to change and when to start from scratch.
Selected Clients
Latest News
19 February 2025
La Dolce Vita in Hamburg! For one evening, we transformed our office into our very own Italian Trattoria. Cheers to crispy stone-oven pizzas (48-hour dough!), homemade sauce, premium toppings, authentic Italian beer, and a touch of limoncello.
19 February 2025
La Dolce Vita in Hamburg! For one evening, we transformed our office into our very own Italian Trattoria. Cheers to crispy stone-oven pizzas (48-hour dough!), homemade sauce, premium toppings, authentic Italian beer, and a touch of limoncello.
03 December 2024
At our Christmas party, we celebrated the end of the year together on the ice before warming up from the inside with mulled wine and raclette. Big thanks to all our partners, clients and colleagues for making this year so special and wonderful. Happy Holidays and best wishes for the New Year to everyone.
15 November 2024
We had the pleasure of being part of a panel discussion at HAWK Gestaltung Hildesheim on the topic „How design can save our world?“. Together with inspiring panelists and a curious audience, our co-founder Alan explored how design shapes our experiences and acts as a universal language for change.
21 October 2024
Our team member Lars was in Nuremberg for Social Design Days 2024, run by Bayern Design and themed around „better together“. Lars moderated the two-day Social Design Jam, explored how social cohesion can be strengthened through social design and supported the participants to strengthen and develop their own ideas.
And we? We’re people with laptops, turning ideas into identities and strategies into resonance. Come closer. This is us:
Team
They say agency business is people business. We couldn’t agree more. Clients are people with brands and visions. Their customers are people with needs and expectations.
And we? We’re people with laptops, turning ideas into identities and strategies into resonance. Come closer. This is us:
Since day one, we’ve worked with strategists, concept developers, creatives, developers and product designers – and we love to keep it that way: Sharing is caring. Collaboration is culture.
Collaboration
Meaningful encounters shape who we are – as individuals and as a studio. We’ve come from different places and disciplines, and found common ground in the bunker. That’s why we’re always open for new input and collaborations.
Since day one, we’ve worked with strategists, concept developers, creatives, developers and product designers – and we love to keep it that way: Sharing is caring. Collaboration is culture.
Don’t grow up. It’s a trap.
Creation is playful by nature. While we take our work seriously, we don’t always take ourselves that way. Beyond client work, we build, test, print, play and explore. Curiosity feeds culture. And culture keeps us sharp.
Everyday studio moments
