Since 2013 EatHappy has been making fresh handmade sushi available to food-lovers in over 1000 shops across Germany and Europe. The challenge: Make EatHappy into a brand that is as well-loved as their sushi. By creating a new identity that is as approachable and colorful and joyful as the food. That’s what we call: Freshly made smiles.

Aside from the CI, we worked on the shop architecture itself, as well as creating packagings for their side product range of Japanese specialties – from diverse dips and sauces, to miso soup or nori chips. By now EatHappy has even launched its own food magazine, available in over 1000 supermarkets.