As a new brand in workplace health management, kaer stands out with an unusually simple offering. This approach has been meticulously developed, from strategy to user experience. The brand identity, characterized by gently pulsating motions, is designed with a digital-first mindset while emphasizing the human aspect of workplace health management through rounded color shapes, charmingly illustrated icons, and playfully applied typography.

A warm color palette combined with organic shapes conveys a human-first approach characterized by adaptability, flexibility, and individuality. Vibrant, dynamic animations add a friendly and empathetic touch, allowing for a versatile yet cohesive presence across digital channels.