In 1908 Melitta Bentz revolutionized the world of coffee and invented what we know as pour over. Today, one might call that a start-up. Following the spirit of their founder, Melitta today still aims to reinvent itself, create innovations that inspire and take coffee lovers to new horizons. This was the starting point of Melitta Momentum: a beautifully crafted product series dedicated to the process and taste experience of pour over coffee.

After crafting the identity, packaging and tonality of the whole product range – from the elegant hand brewer AMANO, the first electrical pour over system EPOS or the high end drip coffee maker ERA – the next step was to introduce them to pour over fans across the world. Through a communication campaign that reflects the love for details that make up Melitta Momentum.