Implementation of balance: The strategy of the german life-wear brand pinqponq was evaluated and reinvigorated with actionable directions for a expressive communication strategy. After research of the current target audience, we gained valuable insights into their preferences and behaviors. This process resulted in the creation of the new tagline, "All In", accompanied by a distinctive visual concept across all platforms.


Photos and Videos from pinqponq. Instagram Reel @nikolaimeierjohann